Qualitative study: Perceptions of sustainability and uptake of sustainable solutions by householders

Rachael Trotman.

This report presents the findings of a qualitative study that investigates what sustainability means to householders, assesses their engagement in adopting sustainable solutions for their home and perceived barriers in doing so. It also identifies some indicators to measure household uptake of sustainable solutions.

Based on primary research undertaken by Beverley Frederikson (Consumers’ Institute) and others. Research Team Leaders, Ann Smith and Alison Greenaway, Landcare Research