Market segmentation of New Zealand’s housing stock

Lynda Amitrano, Ian Page.

This report identifies the key market segments with the New Zealand residential housing stock and the associated drivers and opportunities to improve the sustainability of the homes in each segment.

There are four key segments based on ownership and age of house; owned pre 1979, owned 1979 onwards, rental pre-1979 and rental 1979 onwards. For existing homes, alteration and additions provide a point of significant opportunity where including sustainability features in the upgrade of the home can be incorporated more easily.

Three life stages offer specific drivers and hence opportunities to upgrade a home. These are family with young children, family with teenage children and couples about to retire.