Tips for successful communications

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  • Make the most of the various different stages of the competition to build interest and publicity - initial launch, publicising entries received, announcing finalists, announcing the winner etc.
  • Understand each partner’s need for profile and involvement.
  • Include a communications liaison component in your MoU with each partner (see the Example Memorandum of Understanding below).
  • Collate all logos and approved descriptions of partners.
  • Ensure you have good quality images and permission to use them.
  • Consider the different agencies involved with different ways of signing off media and different processes, timelines and protocols. Keep in mind that these can get trumped by Ministers at the last minute! Don’t underestimate the need for formal communications teams to be involved from day one and amount of effort that will be involved.
  • Use the entries to engage the public and consider a public exhibition in a central public space.
  • Stipulate as part of your competition terms and conditions that all entries can be used for promotional purposes and public exhibition - that way you can use them in your marketing and communications without having to constantly contact participants for permission.


For examples of Breathe press releases, go to:


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