Tips for a successful brief

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  • Provide a central website which can host the main details of the competition as well as provide links to suitable inspirational material (i.e. to frame the sort of development that the competition is aiming for).
  • Make the brief as exciting and inspirational as possible, whilst covering off the main legal aspects such as entry requirements at the back of the document. The aim is to get potential participants’ creative juices flowing - not to put them off with paperwork.
  • Take time to develop broad consensus amongst the project team as to the evaluation criteria. As far as possible the whole team should be comfortable with how each entry will be judged to achieve the best outcome. If possible, involve the judges in this decision - this will help them to feel comfortable evaluating schemes against the criteria that they agreed to.
  • Use existing plans and policies, local survey material, and community feedback to frame the competition.


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